LANGUAGE ARTS PORTFOLIO FOR:


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Name of Assignment 2: Alex Rider Journals

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‍Description/Type of Assignment: Book Trailer

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Name of Assignment 4: Language of Advertising


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This commercial is a great example of the four Language of Advertising techniques, loaded language, price, repetition, and trademark. Loaded language is shown when the sing the song and say “Enormous…Tremendous…Stupendous!” This is using loaded language because they are singing words that make the product sound amazing. They use price when they say they will included the colossal clips for free when you buy the hairspray. This is using price because they are saying you will receive a free gift with the purchase. They use the advertising technique trademark when they hold up the hairspray and say “Water free Adorned.” This is trademark because they show you the logo for the hairspray while saying its name. The way this commercial shows repetition is because they keep saying “Enormous…Tremendous…Stupendous!” through the whole thing. They also say the name of the product multiple times.


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